“There is a point with every experience, object and idea where nothing more can be added or taken away without lessening it’s intensity.”
John Pawson, Architect

Aaron Carlsson is searching for this point as Senior Designer for Nike Global Retail Design, focused on brand storytelling and consumer journey.

Prior to Nike, he served as the Agency Creative Director of Lifestyle & Sport focused retail projects at IDL Worldwide in Portland OR. He led a diverse team of collaborators on projects for multiple Nike product categories, Jordan Brand, Converse, The North Face, Nixon Watches, Callaway Golf, and Foot Locker Inc. among others.

Aaron is an active contributor to one of the leading retail design blogs as well, Addicted To Retail.

He has previously designed recognized products and experiences for Nixon Watches, Microsoft Entertainment, Roxy Snow, General Electric Appliances, Forum Snowboards and Zumiez retail environments with leading design firms Trapset, Dragstrip, Cinco, and Crack Experience.

His work has been featured in Wallpaper, Stuff, Nylon, Details, GQ and across the blogosphere on Hypebeast, Forbes, Complex, Core77, NiceKicks, Freshness Mag, and Trendhunter to name a few.

His work on Nixon's Analog Newton, was selected by Trendhunter Magazine as #15 in their top 100 watches special edition and was featured on Kanye West's blog. That shit cray!